Tesco listing for Portlebay Popcorn

The lines are going into Tescos in Southern England

Portlebay Popcorn, created by former Burts Crisps director Jonty White, has secured its first supermarket listing.

Portlebay has this week started rolling out five varieties of popcorn in 125g sharing bags (rsp: £2.69) to 84 Tescos across southern England.

Portlebay was founded by White with ex-Burts financial director Neil Adams and ex-Burts business unit director Steve Wardlaw. It operates from a £500,000 plant in Devon.