The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?

The fmcg sector has produced some of the finest and most famous jingles of all time: For mash get Smash; Always the real thing; I feel like Chicken Tonight; If you like a lot of chocolate on your biscuit, join our Club; Washing machines live longer with Calgon. And fast food offers still more: I’m Lovin’ It (ba da ba ba ba); Did somebody say Just Eat?