How Jersey Royal potatoes are seeking a ‘Coca-Cola moment’

Jersey Royal potato harvest (3)

Potato giant Albert Bartlett acquired The Jersey Royal Company last year. It’s now looking to reverse declining consumption with a £3m campaign to rival Coke’s Christmas truck

Potato giant Albert Bartlett acquired The Jersey Royal Company last year. It’s now looking to reverse declining consumption with a £3m campaign to rival Coke’s Christmas truck.

On the island of Jersey, the first shoots of its famed baby potatoes are a sure sign that spring has sprung. The company behind Jersey Royals – now halfway through their notoriously short season – is lesser known to the public, however.

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