Mr Kipling owner Premier Foods is going it alone. As the government dallies, it’s gone ahead and published data on the healthiness of its food sales without any mandatory requirement.

As revealed by The Grocer last week, Premier, whose stable also includes Birds Eye and Angel Delight, has voluntarily reported the share of its sales from healthier products in its 2025/26 annual report, covering the year to 28 March.

It has done so using metrics developed by the Food Data Transparency Partnership (FDTP) and DHSC in talks with the industry over two years, in what it claims is the first use of the framework by a major branded food manufacturer.