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Top 10 global launches: algae drinks to high-caffeine cola
By Amy North2016-03-30T14:04:00+01:00
Insisting algae isn’t just for the fishes; Evasis Edibles has launched a low-calorie drink made with chlorella algae extract. Suitable for vegans and vegetarians, the drink is free from gluten and lactose.
Up Mountain claims its Cayenne Switchel Cleanse ($6.99/£5.05) delivers immediate results you can feel. Described as a refreshing ginger drink, it is based on the master cleanse diet in which dieters drink a concoction of lemon juice, maple syrup and cayenne pepper to detoxify.
Craft drinks are so hot right now, both boozy and non-boozy ones. Tapping into the hipster-driven craze, Bundaberg has launched its Brewer’s Collection (AUD8.00/£4.41), a range of non-alcoholic drinks in six varieties including Apple Cider, Ginger Beer and Creaming Soda.
Introducing the delicious taste of beer without the calories and sugar. Well, sort of. Suntory’s All-Free Collagen Beer Flavoured Drink (JPY170.00/£0.89) is claimed to be the world’s first-ever calorie-free and sugar-free beer flavoured drink.
Refreshment through strong carbonation and strong caffeine – that’s how Pepsi describes Strong Zero (JPY129.00/£0.67). Pepsi claims the calorie-free drink has the most stimulating flavour and highest caffeine content compared with the rest of its range.
Club-Mate Cola (RUR149.00/£1.51) combines the 85-year-old recipe of Club-Mate with the refreshing taste of cola and a hit of natural caffeine. The caffeine comes from the kola nut, tea, coffee and mate – a South American jungle plant.
Drinkers will be met with a surprise upon opening Mintanine’s Lemon, Lime & Mint drink (€0.99/£0.78). Despite its ingredients being predominantly green, the drink is blue, making it a fun cocktail base with the added bonus that it contains 15mg of caffeine per 100ml.
Sec Soda has added a touch of fizz to cucumber with its Cucumber Sparkling Water (MXN25.00/£1.05). This natural product is ‘much more than gasified water’, according to the brand, which urges consumers to enjoy its aroma, bubbles and flavour.
Solo is light on the fizz so you can slam it down fast after working up a real thirst, says the brand. Solo 30 Original Lemon Thirst Crusher (AUD2.19/£1.07) has been relaunched and now contains 5% crushed lemons, 30% less sugar and calories than before.
Coca-Cola certainly isn’t new but its packaging is making the brand more fun and interactive with the use of emoticons and a QR code. The ready-to-drink product provides 139kcal in a 330ml can (VND8,400/£0.26).
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