All analysis & features articles – Page 48
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Analysis & FeaturesWhich supermarket won Christmas on social media?
The mults pulled out all the stops to deliver the best Christmas ad this year. But festive marketing success isn’t all about the small screen. So how did the major supermarkets compare when it came to successfully engaging customers on social media this Christmas?
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Analysis & Features16 new plant-based products coming to supermarkets and food-to-go for Veganuary 2022
Brands aren’t holding back, with fast food retailers pushing the boat out to entice customers with new vegan offers
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Analysis & FeaturesNatural ingredients, simple swaps and year-round habits: 10 charts explaining UK attitudes to Veganuary
As Veganuary kicks off, organisers are once again expecting record sign-ups in the UK. So which region is most likely to engage? To what extent are long-term habits formed? And which products benefit most? Lumina research for The Grocer uncovers the key behaviours
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Analysis & FeaturesThe biggest interviews of 2021 with the most influential names in fmcg
From trade body chiefs to innovators and leaders of the country’s biggest supermarkets, influential names have talked us through the ups and downs of the past year in grocery
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Analysis & FeaturesWhat’s the outlook for key food commodities in 2022?
How will climate, labour and fuel pressures affect prices of the likes of coffee, sugar, meat, rice and dairy?
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Analysis & FeaturesWhat’s coming up for grocery in 2022?
We may be waving goodbye to a turbulent and eventful 2021, but some of its most disruptive forces will be here to stay. Here are 2022’s biggest events to keep your eye on.
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Analysis & FeaturesSeven of the most impactful grocery PR stunts of 2021
They say there’s no such thing as bad publicity. For reasons both good and bad, these brands made headlines with some particularly bold PR stunts this year. Here’s our pick of the most effective ones from 2021
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Analysis & FeaturesFive unmissable long reads on food and drink in 2021
It’s been a big year for the food and drink sector. Omicron aside, 2021 has brought ongoing Brexit challenges, new technology, rapidly evolving shopping habits and the arrival of new power players.
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Analysis & FeaturesThe most bizarre NPD to roll out in 2021
We’re not sure what product development teams were drinking this year, but we want some. Retailers might have spent much of the year slimming ranges to prioritise supply, but supply chain chaos couldn’t stop brands coming out with an array of weird and wonderful launches – some of which were ...
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Analysis & Features16 of the biggest moments in grocery in 2021
Serial shortages, Amazon’s arrival and Aldi’s efforts to #FreeCuthbert – 2021 was never dull.
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Analysis & Features10 challenger brands that smashed their crowdfunding targets in 2021
From plant-based to meat snacks and CBD to canned wine, here are the start-ups that exceeded expectations during crowdfunding rounds in 2021
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Analysis & FeaturesThe 10 most popular posts on our NPD Instagram in 2021
This year reaching the milestone of 30k followers, The Grocer’s Instagram feed has become a destination for consumers to seek out the newest foodie launches. Here are the 10 most popular from 2021
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Analysis & FeaturesTop Campaigns: the 50 best brand adverts of 2021
In an emotionally torrid 2021, consumers lapped up ads with humour, heart and hopeful messages. Here’s our pick of the best campaigns from 50 categories.
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Analysis & FeaturesTop Campaigns 2021: how brands put the fun back into advertising
Real life was miserable enough this year. It meant Brits wanted ads that made them smile, had humour, or even a positive ethical message
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Analysis & FeaturesTop Products 2021: grocery’s fastest falling products and categories this year
Products and categories that were popular at the height of the pandemic have taken a hit this year
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Analysis & FeaturesTop Products 2021: grocery’s fastest growing products and categories this year
Drinks dominate this year’s fastest-growing list. But one unexpected product has taken a leap
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Analysis & FeaturesTop Products 2021: the top launch in every grocery category this year
Each of the 48 categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2021. Here we list every Top Launch and why we chose it.
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Analysis & FeaturesJames Hall cyberattack: what happened and what are the lessons?
The Spar wholesaler is counting the cost after 300-plus stores were affected
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Analysis & FeaturesAs Carlsberg ditches London Fields, is the craft beer boom over?
When Carlsberg snapped up trendy London Fields in 2017, craft beer was booming. So what does its sale tell us about the market in 2021?
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Analysis & FeaturesSauces – cooking 2021: home cooks keep sauces in good shape
Cooking sauces were always going to struggle against the tough comparables of last year