Anatomicals-balms

The tins feature humorous slogans and strong branding

British personal care brand Anatomicals has extended its portfolio with a range of balms.

Available now in pharmacies, the four-strong line-up comprises balms to help relieve headache, dry skin, insomnia and muscle & joint soreness (rsp: £3.79/20g tin).

In line with existing products, the balms feature bold branding and funny slogans such as ‘Ta-ta to Ooh Ouch Aah’.

The brand hopes to quadruple its £4m sales within three years.