Andy Poole

Comment & Opinion
Pushing brand values during the price war
2014-05-09T15:00:00
The old adage ‘price is king’ could not ring any truer for grocery brands at the moment…
Comment & Opinion
Third Party: Why honesty has to be the best policy online
2010-02-27T00:00:00
Brands risk the slur of ‘stealth marketing’ if they do not have transparent social media strategies, says Andy Poole
Comment & Opinion
Third Party: Connect with new audiences by going online
2009-10-31T00:00:00
Grocery companies risk being left behind if they are too cautious about digital communications, says Andy Poole