P&G is replacing its Ariel Liquitabs with a new capsule format featuring three chambers that dissolve at different stages of the wash.
The launch of Ariel 3in1 Pods, rolling out now, will be supported by what brand owner P&G has called an “unprecedented” 10-month run of TV ads, plus digital and in-store support.
Describing the product as the first-ever three-chamber detergent, P&G said each element of the capsules had its own function to clean, lift stains and brighten. “There is phenomenal marketing support behind this launch and there is a massive opportunity for retailers to get involved by creating theatre in-store,” said P&G.
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