Turns out there is such a thing as 'bad publicity' after all. Tesco and Diageo have been criticised for advertising on Sky during screenings of rabid right-winger Glen Beck’s ‘political’ show. The Independent reports.

The Indy also wonders why, if proper Cheddar is British, are we getting so much of it from abroad? Good question.

As the Cadbury takeover saga rumbles on, the confectioner has asked the Takeover Panel to give Kraft an ultimatum about a firm bid. The Financial Times reports, as does the Daily Mail.

Also in the FT, news of yet another rise in the price of cocoa – bad news for chocoholics, the paper notes sagely.

The Daly Telegraph is stunned by the revelation that Stilton cheese was first created in the village of Stilton. Pope, Catholic etc. Actually, that means the cheese was born in Cambridgeshire rather than Leicestershire, as traditionally held.

The Telegraph also reports on the announcement yesterday that Northern Foods finance director Andrew Booker is to quit.

Another PR bashing for Marks & Spencer – from the unlikely source that is the Church of England. In a bizarre outburst, a top bishop has said Jesus would have shopped at Aldi. Or Asda. Anywhere but M&S, basically. The Times takes a look, as does the Mail.

Still in the Mail, news that UK consumers are losing their appetite for apples - throwing into doubt the future of the nation’s orchards. Although presumably the Mail will be glad that means fewer immigrant fruit-pickers.

And that’s it for today.