Morrisons remains top of the stores chart although its lead has been cut once again, with Asda just a little over two percentage points behind in second place, and Safeway a further three percentage points behind in third place.
Tesco, Sainsbury and Somerfield are all stable, retaining the same positions as last week. As Asda moved up the chart it was particularly active in the alcoholic drinks category with many price promotions on gondola ends.
There are no new entries in the category chart for the second week and the positioning is quite stable: alcoholic drinks, culinary and confectionery all remain in the same positions as last week at numbers one, four and five respectively.
Alcoholic drinks even maintains the same lead at 14 percentage points ahead of the field.
Soft drinks has moved up to second place, pushing household down to number three.
Coca-Cola has stormed ahead in the brand chart, extending its lead to nine percentage points and retaining the number one position. Multibuy promotions remain a favourite, particularly on the two litre bottles.
Stella Artois and Budweiser have both moved up the chart and now stand at positions three and four.
Both brands focus on price promotions featured heavily on gondola ends and floor stacks. The two new entries this week are Carling and Guinness which come in at positions eight and 10.
Guinness makes particular use of floor stack displays.
Alcoholic drinks has arrived arrives in the own label category chart as a new entry and has retaken the number one spot with a multitude of price promotions.
There are two other new entries this week, these being household and meat, while frozen has moved up into second place from number three.
l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer
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Tesco, Sainsbury and Somerfield are all stable, retaining the same positions as last week. As Asda moved up the chart it was particularly active in the alcoholic drinks category with many price promotions on gondola ends.
There are no new entries in the category chart for the second week and the positioning is quite stable: alcoholic drinks, culinary and confectionery all remain in the same positions as last week at numbers one, four and five respectively.
Alcoholic drinks even maintains the same lead at 14 percentage points ahead of the field.
Soft drinks has moved up to second place, pushing household down to number three.
Coca-Cola has stormed ahead in the brand chart, extending its lead to nine percentage points and retaining the number one position. Multibuy promotions remain a favourite, particularly on the two litre bottles.
Stella Artois and Budweiser have both moved up the chart and now stand at positions three and four.
Both brands focus on price promotions featured heavily on gondola ends and floor stacks. The two new entries this week are Carling and Guinness which come in at positions eight and 10.
Guinness makes particular use of floor stack displays.
Alcoholic drinks has arrived arrives in the own label category chart as a new entry and has retaken the number one spot with a multitude of price promotions.
There are two other new entries this week, these being household and meat, while frozen has moved up into second place from number three.
l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer
{{GROCER 33 }}
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