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● Overall grocery take-home sales in Scotland have returned to growth in both value and volume terms as a result of increased sales frequency and population growth.

● Fresh meat is one exception to the positive picture, with value sales falling as a result of lower average selling prices. 

● Alcohol still accounts for the majority of spend but fruit, veg and salads have increased their share of spend as well, passing the £1bn mark.

● This growth gains significance in light of the 67% of Scots who now say they’re trying to lead a healthy lifestyle.

Take Home Share
TAKE HOME SHARE
TOTAL         
  Value this year (£m)  % y-o-y Volume this year packs % y-o-y
Alcohol   1,385.2 3.4 2,409.6 2.8
Fruit+Veg+Salads   1,005.7 5.3 9,743.6 8.1
Chilled Convenience   961.3 6.2 5,768.0 5.2
Dairy Products   947.9 3.1 7,837.6 4.5
Fresh Meat   564.6 -0.9 2,077.1 3.9
Ambient Bakery Products   514.2 2.3 5,414.3 1.8
Take Home Soft Drinks   380.6 1.8 3,550.5 3.6
Take Home Confectionery   375.0 5.1 3,436.8 2.1
Fresh Poultry+Game   288.1 3.4 910.3 7.6
Frozen Prepared Foods   285.4 -0.3 1,952.3 -1.0
Biscuits   275.1 2.2 2,835.9 2.3
Take Home Savouries   212.1 -0.4 1,930.0 1.8
Canned Goods   206.6 -4.3 2,800.6 -2.3
Savoury Home Cooking   189.7 0.8 1,684.2 0.4
Hot Beverages   180.5 4.1 791.8 2.3
Total 8,750.2 2.9 6,021.9 3.4

Source: Amanda Brown/Kantar Worldpanel