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Kantar Category Snapshot
Lunchboxes: What are Brits packing?  
  YoY % Change 52 w/e 26 Feb 17
Total Sandwiches   -3.1 1177.6
Fruit   0.2 699.4
Cooked Meats   -2.9 641.9
Total Cheese   4.1 554.3
Morning Goods   6.6 458.4
Crisps   18.5 262.3
Savoury Snacks   23.5 219.9
Yoghurt   5.5 200.4
Chilled Prepared Frt+Veg   22.3 139.8
Chocolate Biscuit Bars   -0.9 133.6
     
     
Lunchboxes: Why are they packing it?   
  YoY % Change     52 w/e 26 Feb 17
Enjoy the taste 6.8 3342.0
Refreshing 14.7 982.8
To get portion of fruit or veg 1.0 921.3
Hlth benefits(fibre/vitamins) 6.9 876.9
Filling 30.7 520.6
Complements rest of meal 6.1 514.2
Easy to prepare or clear up 28.6 510.4
More natural/less processed 13.9 483.5
Makes the meal complete 17.6 371.7
Lower in fat/salt/sugar 14.2 361.3