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| TAKE HOME SHARE | |||||
|---|---|---|---|---|---|
| Kantar Worldpanel: 52 w/e 21 May 2017 | |||||
| VALUE | VOLUME | ||||
| £m | y-o-y% | packs (m) | y-o-y% | ||
| Rice Pudding | 101.3 | -2.9% | 143.2 | -2.3% | |
| Sponge Puddings | 89.4 | 1.6% | 59.7 | 1.5% | |
| Ambient Christmas Pudding | 41.8 | 6.6% | 20.0 | 0.6% | |
| Pies/Tarts/Flans | 22.7 | 9.8% | 12.4 | 4.6% | |
| Chilled Traditional Desserts | 16.1 | -2.2% | 8.3 | -0.5% | |
| Chilled Pancakes/Crepes | 11.8 | 10.7% | 7.9 | 8.0% | |
| Chilled Crumble/Cobbler | 7.8 | -7.9% | 5.2 | -15.2% | |
| Powder Hot Instant Desserts | 2.2 | -10.7% | 2.6 | -13.0% | |
| Chilled Souffle Desserts | 1.4 | -16.9% | 0.7 | -6.2% | |
| Total Hot Eat Desserts | 294.5 | 0.9% | 259.9 | -1.0% | |
| BRANDS VS OWN LABEL | |||||
| Kantar Worldpanel: 52 w/e 21 May 2017 | |||||
| VALUE | VOLUME | ||||
| £m | y-o-y% | packs (m) | y-o-y% | ||
| Branded | 119.8 | -2.4% | 134.5 | -2.2% | |
| Own label | 174.7 | 3.3% | 125.4 | 0.3% | |
| RETAIL SHARE | |||||
| Kantar Worldpanel: 52 w/e 21 May 2017 | |||||
| TRADING | VALUE | ||||
| Retailers | grocery | category | index | y-o-y% | |
| Marks & Spencer | 3.5 | 11.2 | 320 | 8.1% | |
| Waitrose | 4.9 | 6.3 | 129 | -4.2% | |
| The Co-Operative | 5.2 | 6.3 | 121 | 19.9% | |
| Sainsbury's | 14.1 | 16.1 | 114 | -1.4% | |
| Aldi | 5.5 | 6.2 | 113 | 22.1% | |
| Morrisons | 9.9 | 9.7 | 98 | 7.0% | |
| Lidl | 4.1 | 3.6 | 88 | -9.3% | |
| Tesco | 25.1 | 21.9 | 87 | -5.0% | |
| Asda | 13.1 | 10.5 | 80 | -11.3% | |
| All others | 13.5 | 7.6 | 56 | 7.9% | |
| Independents & Symbols | 1.1 | 0.6 | 55 | 8.7% | |
Hot desserts are now in growth, with £2.6m added to the category. Shoppers are buying more frequently, and average prices are up 1.8%, although price rises are well behind the 2.9% seen in the wider market.
Aldi and Co-op had the strongest growth. The more premium retailers, Waitrose and Marks & Spencer, saw the biggest over-trades compared with overall grocery share, driven by the older shopper profile of these retailers.
Own-label lines have taken more share from brands this year, with around 59% of sales and 48% of packs in the category. Own-label growth came mainly from pies, tarts & flans, with Aldi the key contributor, showing around 39% growth in sales.
NPD in general within hot desserts is down 14.5% and own label still takes the majority of sales through NPD. Pies, tarts & flans and chilled pancakes & crêpes are driving successful innovation with the most NPD sales growth. This reflects the growing foodservice trend of pancakes for brunch with younger consumers.
Fridaos Abdulrau