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 Co-op Nisa Takeover Retailer opinion survey 
   
1.        What's your attitude to the proposed sale of Nisa to The Co-operative?
   
a.       I am ok with the sale, but it depends on the terms of the deal 26
b.      I want Nisa to remain independent at all costs 32
c.       I don’t really know what to make of it / I am confused 42
   
   
2.       Is £140m a fair price for Nisa?  
   
a.      Yes 23
b.      No 21
c.      Unsure 56
   
   
3.      Which factor is most important in agreeing to a sale/merger?  
   
a.       A good price for your shares 14
b.      Being able to compete more effectively as a retailer in today's tough market  34
c.       Retaining independence  36
d.      Other 16
   
4.       If a deal was struck what would you do?  
   
a.       Trade as an independent using The Co-operative as your supplier 19
b.      Become a Co-operative franchisee 7
c.       Switch to a different wholesaler in order to retain full independence 24
d.      Retire 2
e.      Unsure  48
   
   
5.       Do you think Nisa members will agree to a sale to The Co-operative?
   
a.      Yes 23
b.      No 26
c.      Unsure 51
   
   
6.       What benefits do you think the merger will bring to Nisa retailers?
   
a.       Increased footfall 8
b.      Increased sales 11
c.       Greater product choice 19
d.      Greater product quality 18
e.      Cheaper prices 28
f.        Better service for customers 2
g.       Reduced food waste 1
h.      Improved delivery service 2
i.         Enhanced digital reach 1
j.        Greater access to technology 3
k.       Other 20
l.         No benefits 32
   
   
7.        If you had to pick one thing that would make the biggest difference to your business from the sale of Nisa what would it be? 
   
a.      Better prices for your goods 44
b.      Better quality range 20
c.       Improved service levels 7
d.      Something else: 5
e.       None 24
   
   
8.      Do you think the proposed sale of Nisa to The Co-operative will be good for the end shopper?
   
a.       Yes 60
b.      No 36
Don’t Know 4
  100
   
9.       Which offer would you say was best for Nisa members?  
Q9  
a.       The Co-op bid 21
b.      The Sainsbury’s bid 39
c.       Neither 38
Don’t Know 2
   
   
10.    Some other scenarios have also been mooted. Which of the following scenarios would you prefer?
   
a.       A sale to The Co-op 18
b.      A sale to Sainsbury’s 35
c.       A sale to Bestway 6
d.      A new tie-up with Costcutter 5
e.      None of the above 34
Don’t Know 2