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| Source: Kantar Worldpanel, 52 w/e 15th July 2018 | ||
|---|---|---|
| Value (£m) | % change | |
| Yoghurts Protein | 31.2 | 138.6 |
| MBB Protein | 25.7 | 36.5 |
| RTE Protein Cereal | 18.1 | 16.8 |
| Top Five Category Share holders | ||
| Category share | % growth | |
| Asda | 24.0 | 193.8 |
| Waitrose | 12.4 | 86.7 |
| Tesco | 8.3 | -50.0 |
| Morrisons | 5.6 | 6.5 |
| Sainsbury's | 5.2 | 61.5 |