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Top Products 2018 Bakery and Bread
Top 20 Bread Loaves     
        £m change (m) change (%)
    Total volume change -2.0% Total category 1341.2 10.6 0.8%
    Total own label 257.8 43.9 20.5%
1 1 Warburtons Warburtons 427.5 -9.9 -2.3%
2 2 Hovis Hovis 309.8 3.3 1.1%
3 3 Kingsmill Allied Bakeries 201.4 -18.4 -8.4%
4 4 Roberts Roberts Bakery 40.9 -3.5 -7.9%
5 5 Braces Braces 18.4 -4.7 -20.4%
6 6 Jackson's William Jackson 18.3 2.6 16.8%
7 8 WeightWatchers Warburtons 8.6 -0.8 -8.3%
8 10 Allison's Allied Bakeries 7.4 1.0 15.6%
9 7 Burgen Allied Bakeries 7.2 -2.4 -25.0%
10 9 Village Bakery Village Bakeries 6.4 -0.5 -7.1%
11 11 Mother's Pride Hovis 5.3 0.6 11.9%
12 12 Vogels Nicholas & Harris 3.5 -0.8 -18.0%
13 14 Henllan Henllan Bread 3.2 0.5 17.0%
14 13 Polish Bakery The Polish Bakery 3.1 0.2 6.7%
15 20 Baker Street Carrs Foods 2.1 1.3 145.1%
16 15 Crosta & Mollica Crosta & Mollica 1.3 -0.3 -18.9%
17 16 Country Choice Country Choice 1.1 0.0 1.2%
18 21 Garth Garth Bakery 1.0 0.2 24.7%
19 18 Cranks Nicholas & Harris 1.0 0.1 6.2%
20 25 Irwin's  Irwin's 0.7 0.2 34.4%

Nielsen, 52 w/e 8 September 2018