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Infant care value sales 2018
Baby care value sales 
     
  Value (£m) % change 
 Nappies   363.3 -4.5%
 Baby Milk   333.3 3.0%
 Baby Food   291.1 3.7%
 Baby Wipes   150.4 -3.5%
 Baby Toiletries   119.6 9.1%
 Baby Healthcare   93.3 6.7%
     
Branded 1149.5 0.8%
Own label 330.1 2%
     
Source: Kantar Worldpanel, 52 w/e 7th October 2018    
Top 10 baby food brands 2018
Top 10 baby food brands 
     
  Value (£m) % change
Ella's Kitchen 73.6 2.4%
Cow & Gate 41.1 -1.5%
Organix 38.2 -9.7%
Heinz 32.2 -7.9%
Kiddylicious 21.3 37.9%
Hipp Organic 13.9 -35.6%
Farleys 5.0 -3.3%
Aptamil 4.7 -13.1%
Bear 4.3 -7.8%
Piccolo 2.5 87.8%
     
Source: Nielsen, 52 w/e 12 January 2019