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Top 10 oil brands: Nielsen
Top 10 oil brands  
     
  Value (m) % change
Filippo Berio 35.4 10.0
Napolina 24.3 -0.2
Crisp 'n Dry 19.9 -3.8
KTC 18.9 -12.7
Fry Light 16.0 -19.4
Flora 9.0 -11.8
Farchioni 4.4 19.6
Olivio 4.3 -10.1
Pura 4.1 -11.3
Mazola 3.0 11.6
     
Source: Nielsen, 52 w/e 20 April 2019    
Oil value sales: Kantar
Extra virgin leads the way: oil value sales  
     
  Value this year (£m)  % y-o-y
Extra virgin   83.5 2.7
Sunflower   79.6 0.6
Olive oil   65.0 -3.3
Vegetable   62.5 -2.2
Coconut   21.5 -17.0
Rapeseed   12.1 12.0
     
Branded 162.5 -2.0
Own label 193.6 0.5
     
Source: Kantar, 52 w/e 27 January 2019    
Retailers: Kantar
RetailersCategory value share % change y-o-y
Asda   12.5 -6.2
Sainsbury's   14.6 -4.6
Morrisons   9 -3.8
Co-op  3.4 7.4
Iceland   1.9 -4.3
Waitrose   5.3 -10.0
Aldi   9.2 8.0
Lidl   7.9 9.4
Bargain Stores   3.4 -9.3

Source: Kantar, 52 w/e 27 January 2019

A price marker: how consumers see olive oil 
'I look to the category to tell me whether the retailer is competitively priced in general'
Spirits 66%
Wine 62%
Sparkling wine / champagne 61%
Nappies 60%
Bitters/ales 60%
Roast and Ground Coffee 59%
Fresh Lamb 59%
Olive Oil 59%
   
Source: Shopper Intelligence survey of  109,340 consumers