The four-strong range of Aunt Bessie's granulated gravies (rsp: 95p) and three stuffing mixes launch later this month and are expected to benefit from the frozen Yorkshire pudding brand's association with roast dinners. Symington's claimed that the use of natural flavours in the gravies would help differentiate them from other products on the fixture.
"Unlike some granulated gravy products already on the market, ours contain only natural flavours a unique selling point that will appeal to mums who are increasingly scrutinising the health credentials of products to feed the family," claimed a spokesman.
The gravies are available in beef, chicken, onion and vegetable flavours. The stuffing flavours are English sage & red onion; wild sage, onion & apple; and roasted vegetables.