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Another brewer is reacting to the challenge to its traditional markets from premium packaged spirits by introducing a fruit flavoured beer.
Fuller's has chosen cranberry, one of the leading flavours in the PPS sector, for an extension of its...
The rapidly increasing demand for new experiences in the premium packaged spirits market has led to the introduction of another variant in the VK Vodka Ice range.
Producer GBL International
has added a cranberry version. MD Steve Perez said: "We...
A new Icelandic vodka and cranberry spirit, Ursus Roter Vodka, is going on test in Tesco this month.
It will be promoted in the multiple by a linked purchase with Red Devil Energy Drink.
The deal has been created by Maritime Foods which...
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