Brewer Hall & Woodhouse will be launching England’s Gold in Tesco in May. The golden ale won Tesco’s Beer Challenge last year, giving the retailer exclusive rights to listings during the summer months.
Badger’s Stinger Ale - originally made with organic nettles from Hugh Fearnley-Whittingstall’s Dorset Estate - will also be subject to a nationwide launch following its debut at last year’s British Beer Festival.
The brewer has also launched BadgerZone, a category management programme to help grow the bottled ale market over the next five years.
“We aim to double the bottled category size and clearly position ourselves as the category captain,” said David French, group head of brands.
Budvar Dark, from the Czech Budweiser Budvar brewery, has secured off-trade listings in Booths of Preston following its launch earlier this month. More listings are expected soon.
Carlsberg has announced its status as Founding Partner of the new Wembley Stadium in a four-year deal. It is producing 90,000 limited edition Wembley Stadium bottles.
French wine producer Blason de Bourgogne is sponsoring the 2006 French Film Festival, which begins this month.
Wine distributor HwCg plans to launch two new brands from South Africa this year. It also has a new supplier partner, Orange River Wine Cellars, and a new range of boutique wineries in the Stellenbosch area of South Africa.
Official FIFA World Cup 2006 sponsor Budweiser will give UK consumers a chance to attend the event as part of its Passport to Germany promotion, which will be carried on bottles and cans. A pair of tickets will be given away every 48 hours.
South African off-trade wine brand Kumala is introducing new premium look packaging across its range, giving greater prominence to its gecko icon.
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