Birds Eye launches Mashtags - social media potato shapes

  • Print
  • Share
  • Comments (1)
  • Save

Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation. Mashtags roll out next month to retailers including Asda, Sainsbury’s and Tesco (rsp: £1.75) and come in five shapes: a hashtag, @ sign, asterisk and two emoticons.

Readers' comments (1)

  • This internet thing could take off - and it seems like something food companies should get behind. I'm looking forward to seeing Spaghetti Tweets, Peppr, Troll Hearts sweets and, um... Spam.

    Unsuitable or offensive? Report this comment

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comments (1)
    • Save

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial