Bisto is forging ahead on the brand extension trail with the introduction of premium potato croquettes.
Produced by Cheviot Foods under licence from Centura Foods, Bisto Croquettes contain British mashed potato, seasoning, butter and a high-grade crumb.
Cheviot commercial director Ian Lindsay said: “The frozen croquette market is largely in decline, mainly due to too much concentration on price. Consumers are looking for a premium quality frozen product at a reasonable price.”
Centura and Cheviot said the performance of Bisto Roasts showed the strength of the brand. Roasts has reported a 300% sales increase in the year to March 2005 [TNS data world panel 52 w/e March 27, 2005].
Plans are being finalised for a consumer marketing campaign to support Bisto Croquettes, which will go into stores in the autumn (rsp: £1.29 for 750g).
Eggstacy, Pineapplewood and Humoungously Tasty are just some of the new lunchtime sandwiches launched by vegetarian supplier Cranks. Three international recipe wraps - Cheesy Gonzales, Veg Out and Middle East Feast - have also been developed.

Galbani has launched fresh Mozzarella in a crispy rice coating into Tesco. Santa Lucia Croccarelle comes in three varieties - plain Mozarrella or mixed with tomato or prosciutto chunks - all in 2x90g servings.

Unilever is harnessing the skin-friendly attributes of aloe vera in a deodorant for its Sure for Women brand. Sure Aloe Vera is pH-balanced and alcohol-free.

The Feel Good Drinks Company has put its Spritz drinks into 750ml bottles. The four-strong range of Cranberry & Lime, Pink Citrus, Orange & Passionfruit and Lemon will be in Waitrose and Morrisons from this month (rsp: £1.99).

A Belgian milk chocolate bar containing the energy-enhancing guarana is launching into the market this month. Sumo comes in mini 17g bars, contains 90 calories and has an rsp of 49p.
cranky sarnies
crispy cheese
Skin-friendly deo
Bigger-size spritz
mini energy boost