Produced by Cheviot Foods under licence from Centura Foods, Bisto Croquettes contain British mashed potato, seasoning, butter and a high-grade crumb.
Cheviot commercial director Ian Lindsay said: “The frozen croquette market is largely in decline, mainly due to too much concentration on price. Consumers are looking for a premium quality frozen product at a reasonable price.”
Centura and Cheviot said the performance of Bisto Roasts showed the strength of the brand. Roasts has reported a 300% sales increase in the year to March 2005 [TNS data world panel 52 w/e March 27, 2005].
Plans are being finalised for a consumer marketing campaign to support Bisto Croquettes, which will go into stores in the autumn (rsp: £1.29 for 750g).
Eggstacy, Pineapplewood and Humoungously Tasty are just some of the new lunchtime sandwiches launched by vegetarian supplier Cranks. Three international recipe wraps - Cheesy Gonzales, Veg Out and Middle East Feast - have also been developed.
Galbani has launched fresh Mozzarella in a crispy rice coating into Tesco. Santa Lucia Croccarelle comes in three varieties - plain Mozarrella or mixed with tomato or prosciutto chunks - all in 2x90g servings.
Unilever is harnessing the skin-friendly attributes of aloe vera in a deodorant for its Sure for Women brand. Sure Aloe Vera is pH-balanced and alcohol-free.
The Feel Good Drinks Company has put its Spritz drinks into 750ml bottles. The four-strong range of Cranberry & Lime, Pink Citrus, Orange & Passionfruit and Lemon will be in Waitrose and Morrisons from this month (rsp: £1.99).
A Belgian milk chocolate bar containing the energy-enhancing guarana is launching into the market this month. Sumo comes in mini 17g bars, contains 90 calories and has an rsp of 49p.
mini energy boost