Muller has matched itself up with dating game Blind Date for its first TV sponsorship deal. Ad executions featuring different products from the yogurt giant's portfolio will be screened either side of and during editions of the Saturday night programme's new series hitting screens from October 19. Based on the theme family favourites', the ads aim to highlight the range's breadth. The 26-week union is costing Muller #2m, which is additional to its #12m spend this year. Muller md Ken Wood said the deal was "a great match" and built upon the romantic' theme of the brand's recent Mullerlove advertising campaign. He added that it gave the company an opportunity to build a strong emotional relationship with consumers. Blind Date, hosted by Cilla Black, is in its 17th series. It regularly commands one of ITV's biggest audiences and is said to reach 80% of mothers Muller's target audience. {{MARKETING }}