Booker is encouraging indies to target Pot Noodle-eating students as they head to university.

The wholesaler has launched a Student Specials promotion offering retailers discounts on student staples such as Heinz Beans, Batchelors Super Noodles, Rustlers and Lambrini.

Other products include beers, wines and spirits, health & beauty and Booker's own-label range Euro Shopper.

Booker is also providing shelf barkers to promote the campaign in store.

"The back to college period is an important time for retailers to gain new shoppers," said Steve Fox, sales director retail.

"These promotions will help independent retailers to increase their profits and, by passing on the deals to their shoppers, they will make their store a destination for great value."