Booker has launched a new range of value cakes priced at £1.
The seven-strong range includes jam tarts, blueberry and chocolate muffins, apple pies and cupcakes.
“Our customers asked for a value cake range,” said sales director Steve Fox.
“With a price point of just £1, they will appeal to a wide variety of shoppers.”
Booker starts self-scanning trial in depots (31 July 2010)
100 mark for Booker depot conversions (20 July 2010)