Booker has launched a range of chilled ready meals under its Happy Shopper banner.
The nine meals are all price-marked at £1.99 and include sausage & mash, chicken tikka masala with pilau rice and beef lasagne.
The products had been extensively bench-marked and had a good shelf life so retailers could avoid wastage, Booker said. They also offer retailers a profit on return of 30%.
“Whether it’s a young mum who wants a quick meal or a student looking for a great value dish, these new meals are ideal,” said Steve Fox, sales director for retail. “I am confident these Happy Shopper ready meals will prove profitable for our customers.”