Boost Sport Energy Drink

The prices of two Boost ranges have been reduced

Energy drink brand Boost is relaunching two of its ranges with new looks and lower prices.

Boost Active Glucose has been given a new recipe and rolls out this month in Original and Orange in redesigned 500ml and one-litre PET bottles, price-marked at 59p and 89p respectively, compared with 69p and £1.29 previously. A new look has also been rolled out for Boost Sport, which is available in Orange, Mixed Berry and Tropical, in 500ml PET bottles price-marked at 50p, down from 65p.

Al Gunn, sales director of Boost, which is sold only through indies, said: “We know how critical it is we provide this channel with competitively priced products not available in the multiples.”