Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 51,784 1,207 40 958 1,741 47,836 1 Weetabix 8,018 165 0 7 1,606 6,240 2 Corn Flakes 7,044 20 0 375 23 6,625 3 Crunchy Nut C/flakes 5,180 0 0 8 0 5,172 4 Special K 4,629 156 0 0 0 4,473 5 Shredded Wheat 3,989 0.2 0 0 30 3,959 6 Frosties 3,633 118 0 145 82 3,288 7 Shredded Wheat B/size 2,478 0.2 0 0 0 2,478 8 Honeynut Shredded W 2,467 0.2 0 0 0 2,466 9 Alpen 2,310 6 0 92 0 2,212 10 Shreddies 2,257 0.2 40 0 0 2,217 11 Fruit and Fibre 2,225 0 0 0 0 2,225 12 Special K Red Berries 2,072 230 0 0 0 1,843 13 All Bran 1,946 407 0 302 0 1,237 14 Honeynut Cheerios 1,820 0.2 0 0 0 1,819 15 Ready Brek 1,716 104 0 29 0 1,582 Top 15 advertisers (by media) £k Jan '00 - Dec '00 Jan '99 - Dec '99 Total 72,058 84,844 1 Kellogg 34,538 39,955 2 Cereal Partners UK 17,863 19,921 3 Weetabix 14,142 16,110 4 Quaker Oats 4,314 6,925 5 W Jordan Cereals 1,161 1,193 6 Ennis Foods 17 708 7 Asda 13 0 8 Safeway 3 10 9 Heinz 2 2 10 JFK Partnership 2 3 11 Dailycer 2 4 12 Mornflake Oats 0.4 10 13 Scotbro 0.4 2 14 CWS 0.3 1 15 Doves Farm 0.2 0 All breakfast cereal advertising (by media) £k Jan '00 - Dec '00 Jan '99 - Dec '99 Total 72,057 85,354 1 Press 5,196 4,571 2 Cinema 172 421 3 Radio 1,082 1,041 4 Outdoor 2,496 2,955 5 TV 63,111 76,366 Source for all tables and data: AC Nielsen MMS My favourite breakfast cereal ad Chris Fuller, head of marketing at Accantia Health & Beauty Weetabix's Withabix and Withoutabix' "I particularly love the Black Beauty execution which resonates with a number of other ad themes. This grand epic-turned--comedy is so misleading and unexpected it's really enjoyable. Neither aimed at children nor too obviously about health & fitness, Weetabix has managed to use humour to convey an Anything's possible Withabix' message and make the brand look younger and more appealing." {{MARKETING - P&P }}

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