Dec '99 - Nov '00 Total Press Cinema Radio Outdoor TV 55,847 2,191 20 3,073 4,966 45,597 1 Kit Kat 8,937 1,185 0 1,686 511 5,556 2 Mars Bar 5,871 392 20 171 2,117 3,171 3 Snickers 4,276 7 0 251 104 3,914 4 M&M's 4,161 0 0 0 0 4,161 5 Celebrations 3,995 355 0 464 0 3,176 6 Quality Street 3,981 137 0 0.5 877 2,966 7 Twix 3,828 13 0 132 244 3,439 8 Bounty 3,676 0.3 0 15 0 3,660 9 Maltesers 3,322 28 0 75 0 3,218 10 Terry's choc orange 2,673 0 0 0 0 2,673 11 Wispa Bite 2,323 70 0 8 393 1,852 12 Ferrero Rocher 2,305 4 0 0 0 2,302 13 Dairy Milk 2,305 0 0 0 36 2,269 14 Aero 2,108 0 0 269 683 1,155 15 Creme Egg 2,086 0.3 0 0 0 2,086 Top ten advertisers £k Dec '99 - Nov '00 Dec '98 - Nov '99 Totals 92,605 103,096 1 Mars 36,260 44,983 2 Nestlé Rowntree 25,499 28,357 3 Cadbury 17,808 14,953 4 Kraft Foods 3,860 4,407 5 Ferrero 3,455 4,334 6 Thorntons 2,110 2,324 7 Bendicks of Mayfair 1,365 1,953 8 Woolworths 1,178 275 9 Tesco 654 347 10 McVitie's 416 1,164 Chocolate confectionery advertising (by media) £k Dec '99 - Nov '00 Dec '98 - Nov '99 Totals 94,372 105,814 Press 7,564 8,028 Cinema 1,298 3,895 Radio 4,947 3,066 Outdoor 6,923 10,268 TV 73,640 80,557 Source for all tables and data: AC Nielsen MMS My favourite chocolate ad Andrew Leslie, business director, So Good International Terry's Chocolate Orange It's mine' series "Dawn French is inspired casting for these hilarious ads, which draw on consumer insight to suggest new uses and introduce brand extensions. The catchline is clever, funny and memorable and gets it just right. It might feel good to share chocolate, but it's so much nicer to gorge yourself." {{P&P }}

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