The success of own label hit household brands hard last year
Last year’s ranking: 80
Sales: £104m (-4.0%)
The success of own label hit household brands hard last year, with shoppers opting for discounters’ own ranges. Air Wick was hit to the tune of £4.4m, despite the introduction of VIPoo, designed to ‘trap embarrassing odours’, and supported by a controversial £2m marketing campaign.
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