Belvoir Farm has debuted Happi, a new range of functional soft drinks.
Cans in Ginger, Lemon & Turmeric (still) and Blueberry & Lemon (sparkling) have rolled out via Amazon and TikTok Shop, carrying an rsp of £1.75. They are also available via wholesale stockists Cotswold Fayre, Norfolk Minerals, Shire Foods and Springvale Foods.
The drinks contain no sweeteners or artificial flavourings, instead featuring real fruit juice alongside “carefully selected functional ingredients”.
Ginger, Lemon & Turmeric is billed as being “high in fibre” and contains live cultures to support gut health, alongside calcium to support digestive enzymes.
Blueberry & Lemon contains electrolytes from Himalayan pink salt and a mineral blend including magnesium to support electrolyte balance, calcium for muscle function, and vitamin C to help reduce tiredness and fatigue.
The launch of Happi was designed to “deliver both great taste and genuine wellbeing support”, Belvoir Farms said.
“We know consumers are increasingly looking for drinks that support their wellbeing, particularly around hydration and digestion, but without compromising on taste,” said Belvoir Farms MD Peverel Manners. “With Happi, we set out to create a range that delivers on both, combining real fruit juices with carefully selected functional ingredients, while staying true to our Belvoir Farm brand values and commitment to quality ingredients.
“The result is a feel-good drink that fits seamlessly into everyday life, offering both refreshment and nutritional benefits in every can.”
It comes after Belvoir Farms added Fruitz, a clean-label sparkling soft drink for kids, earlier this year.
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