Del Monte has announced it has appointed former Heinz general manager Leigh Edwards as commercial director of its juice and fruit company.
Prior to joining Del Monte, Edwards held the position of customer development director at Wrigley, and more recently acted as consultant to a range of brands across the food industry, including Associated British Foods and General Mills.
As part of his new specially created position, Edwards will be responsible for all commercial activities at Del Monte Foods, including sales and marketing.
Edwards will also be responsible for Del Monte’s West Lynn factory unit and will report to managing director Peter Miller.
Edwards said: “I am delighted to join Del Monte at such an exciting time. No one is better placed to take advantage of booming health trends so I look forward to working with the team here to capitalise on this and bring innovative developments to the market throughout 2006.”