A Dorset hotelier has launched a fruit granola brand after serving the products to her bed & breakfast guests for years.
The four-strong Cereal Lovers range is available now from wholesalers in apple, orange, blackcurrant & apple and banana & chocolate variants (rsp: £3.95/400g and £1.35/60g single-serve). Pitched as “seriously healthy but tasty”, the granolas are made with a blend of oats, malt, fruit juices, rapeseed oil and fruit pieces and contain no salt or added sugar.
Creator Jenny Fox-Johnson is hoping to secure listings with the mults from this autumn after James Tod – now the supplier’s head of brand & marketing – suggested she launch the granolas she had been serving at her Bournemouth B&B as a retail brand.
The quartet, which is produced by a local manufacturer, offered a “perfect alternative to sugar-laden granola brands”, said Tod. “I was drawn in by the qualities of the product,” he added. “It shows you can have an all-natural product that tastes wonderful and is good for you.”
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