Heinz soups

Sales: £199.3m (-5.1%)

As the biggest name in canned soup, a sector continuing to lose out to fresh, Heinz was always fighting an uphill battle for growth. It’s lost £10.8m, with unit sales down 6.4%. That’s more than the losses of Heinz Beanz (25) and Sauces (33) combined.

The biggest losses were suffered by Classic Soups, with four-packs of Cream of Tomato down £3.5m, or 26%. It’s not all bad, though; the brand’s instant soups and posher Black Label canned range have delivered strong growth.