twirl

Sales: £93.8m (+15.2%)

Twirl’s big growth is down to its bags format, Twirl Bites, launched in 2013 and now in all the major mults. Mondelez also invested in singles with two big promos: Fly Cadbury Air gave away weekend trips to five European cities, while Joynormous gave out £320,000 of bespoke prizes.