Mondelez has added 80g price-marked packs to its bite-sized Cadbury Dairy Milk Giant Buttons and Bitsa Wispa portfolios - and has made Terry’s Chocolate Orange Milk Chocolate Minis a permanent SKU.
The £1 PMPs are rolling out now across the trade followed by Terry’s Chocolate Orange Milk Chocolate Minis, which have previously been a Christmas seasonal line but will be available throughout the year from next month (rsp: £1.99).
The PMPs would appeal to the increasing number of consumers looking for “clear and transparent” pricing information, said Declan Duggan, brand manager for the bite-size lines. The packs would increase consumer confidence and drive impulse purchase, he added.
Mondelez was hoping to attract new consumers to the impulse fixture by making the mini variant of Terry’s available all year, said Duggan.