dog and cat eating

Armitage Pet Care snapped up by Rutland Partners Subscription

13 Sep 2017 | By Edward Devlin

Premium pet food and accessories group Armitage Pet Care has been taken over by private equity firm Rutland Partners for an undisclosed price.

Lily's Kitchen It’s Not Loopy, It’s Love campaign

Lily’s Kitchen readies ‘It’s Not Loopy’ above the line push Subscription

22 Aug 2017 | By Daniel Selwood

The brand’s first ATL campaign will be backed by a £1.5m investment


Kennelpak picked up by PE firm Endless' Enact fund Subscription

14 Jul 2017 | By Edward Devlin

Kennelpak is headquartered in Nottingham, where it employees 275 staff, and generated sales of more than £23m in the year ended 31 March 2017.

Hannah Edwards (with her cat Josephine)

Hannah Edwards appointed senior marketing manager at Freshpet Subscription

30 Jun 2017 | By Daniel Selwood

She joins from consumer electronics company Hoover Candy, where she spent over two years in a senior marketing role

Deri Watkins, Mars Petcare

Mars Petcare UK promotes Deri Watkins to managing director Subscription

10 May 2017 | By Daniel Selwood

Watkins has taken over from Damian Guha, who has moved to a global role

Richard Peake, Lily's Kitchen

Lily’s Kitchen appoints Richard Peake as UK commercial director Subscription

17 Mar 2017 | By Daniel Selwood

Set to join the brand at the end of the month, he will lead the business’ ‘joint growth agenda’

Pet Food UK

Barking Heads owner Pet Food UK secures £5m backing from PE firm Piper Subscription

07 Mar 2017 | By Edward Devlin

Barking Heads and Meowing Heads owner is the latest business in the fast-growing premium petcare sector to receive a private equity cash injection as Piper takes a minority stake.

Freshpet branded chiller

Tesco links with US supplier to bring petfood chillers to UK

02 Mar 2017 | By Daniel Selwood

A dozen meat-rich Freshpet SKUs are rolling out to 300 stores following a successful trial

Pets at Home truck

Pets at Home recalls AVA food after cats become unwell Subscription

01 Mar 2017 | By Helen Gilbert

The animals exhibited symptoms including ’sudden collapse, fitting, widespread twitching and general unsteadiness’

pets dog cat

Petfood can't escape inflation as average prices rise by 2% Subscription

23 Feb 2017 | By Carina Perkins

Shoppers aren’t just paying more for their own dinner in the wake of the Brexit vote

Naturo dog food

Naturo looks to double petfood output with £3m investment Subscription

08 Feb 2017 | By Lisa Riley

The investment in the brand’s Northern Ireland facility includes a new meat handling system

Mars Petcare Perfect Fit, chicken variant for adult cat

Mars Petcare unveils Perfect Fit premium dry petfood line

23 Jan 2017 | By Daniel Selwood

The new range is to be supported by a £3m spend across TV, digital and sampling activity

Cotswold Raw

Cotswold Raw dog food start-up seeks £250k from crowd Subscription

10 Jan 2017 | By Edward Devlin

Premium dog food start up Cotswold Raw is chasing £250,000 from the crowd to expand its range, increase production and develop a cat recipe to double its customer base.

mars snacky mouse

Mars expands veterinary presence in $9.1bn VCA acquisition Subscription

10 Jan 2017 | By Edward Devlin

Food giant Mars has swooped to expand its pet care business with the $9.1bn acquisition of VCA.

Butchers dog food

Butcher’s Pet Care sales fall for first time since 2005 Subscription

20 Dec 2016 | By Edward Devlin

Sales at pet food maker Butcher’s Pet Care have declined for the first time in ten years but profits continue to soar.

christmas gift pets

Sainsbury's and Tesco add more Christmas treats for pets Subscription

19 Dec 2016 | By Emma Weinbren

Increasing number of owners are treating their pets to festive dinners and gifts

Tesco Freshpet chilled petfood fixture

Tesco scales up Freshpet chilled petfood trial Subscription

14 Dec 2016 | By Daniel Selwood

The chilled fixture can now be found in about 50 stores

Whiskas Casseroles gondola

Whiskas launches 'hearty' premium catfood Casseroles Subscription

12 Dec 2016 | By Daniel Selwood

The January launch will be backed by a £10m campaign

whiskas temptations christmas ad

Whiskas Temptations ad is 'most compelling' of festive season Subscription

08 Dec 2016 | By Helen Gilbert

A new study by Realeyes/Lucid found M&S the most compelling ad from a grocery retailer

Zoflora Fresh Home Odour Remover & Disinfectant

Zoflora launches odour remover for pet owners Subscription

08 Nov 2016 | By Daniel Selwood

‘Malodour technology’ has been tested against smells including excrement and ‘wet dog’

pet food

Petcare deals cut deepest as big four slash starting prices Subscription

13 Oct 2016 | By Carina Perkins

Average percentage savings on featured space promotions for petcare products were up four percentage points year on year


MPM sales driven up another 25% by pet pampering trend Subscription

23 Sep 2016 | By Edward Devlin

The group drove revenues last year thanks to its first foray into TV advertising for the Encore brand

lily's kitchen

Lily's Kitchen overhauls cat meals and treats

16 Sep 2016 | By Daniel Selwood

The portfolio will appear on shelf this month with new packaging, improved recipes and extra flavours

Gary Lake, Lily's Kitchen

Gary Lake joins Lily’s Kitchen as supply chain director Subscription

12 Sep 2016 | By Daniel Selwood

Lake has spent more than 20 years working in grocery and pharmaceuticals for animals

henrietta morrison

Henrietta Morrison of Lily's Kitchen: Big Interview Subscription

25 May 2017 | By Daniel Selwood

Henrietta Morrison has made a success of Lily’s Kitchen despite cans up to 400% pricier than rivals

yoga dog

Nama-stay! Petfood category report 2016 Subscription

20 Oct 2016 | By Ellis Hawthorne

Brits’ pets are as much a member of the family as any human. So how’s humanisation changing petcare?

wild birds

Are the mults missing a trick with wild bird seed?

19 Aug 2016 | By Maddie Maynard

Petcare is filled with products for cats and dogs, so why are retailers reluctant to stock more wild bird seed and feeders in their stores?

lily's pet snack bar

Purrfect! Pet food leaps on posh pouches Subscription

18 Dec 2015 | By Ellis Hawthorne

Who’s a good boy, then? Petcare is defying downturn and deflation

dog eating at table

Petcare Category Report 2015 Subscription

22 Oct 2015 | By Ellis Hawthorne

No matter how tough times get, Brits don’t cut corners when it comes to their pets. That means natural as well as premium


Petcare: treats fail to halt slide in sales Subscription

19 Dec 2014 | By Emma Sturgess

Not as bright-eyed and bushy-tailed as last year, petcare sales have slipped 0.8% in value on volumes down 3.1%…

spar pet food

Spar relaunches 'improved' cat and dog food in smaller packs

01 Dec 2014 | By Lisa Riley

Spar has revamped its own-label cat and dog food with improved recipes and smaller packs…

Focus on petcare

Focus on Petcare Subscription

23 Oct 2014 | By Emma Sturgess

Talk about pampered pets! A year ago, our report on falling prices and own-label growth in petcare could have raised doubt…

Top products Baker's dog food

Petfood sales increase sets tails wagging Subscription

20 Dec 2013 | By Liz Hamson

The dogs had their dinner and the cats got their cream – as sales in the category returned to value and volume growth…

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