Protein milk drink supplier Lacka listed in Tesco

  • Print
  • Share
  • Comment
  • Save

Lacka Foods has launched seven milk-based protein drink brands in Tesco.

Rolling out now to 500 stores under six brands including UFit, USlim and Go health, they are aimed at a range of consumers including gym goers and dieters and each come in two flavours - strawberry and chocolate (rsp: £1.50 to £3.75). The seventh brand is breakfast drink B-Fast Breakfast, which will also be available in banana and is a larger-format version of the Be Fast breakfast drink sold by Lacka in Asda.

All the drinks are ambient but will be merchandised in chillers rather than the sports drinks fixture to boost visibility to mainstream shoppers, said Lacka.

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Jacobs Douwe Egberts c/o The Simmance Partnership National Account Manager - Top 4 Grocery

National Account Manager - Top 4 Grocery - Jacobs Douwe Egberts c/o The Simmance Partnership

Salary to attract serious talent + bonus + full executive benefits 
Search jobs

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER