Musclefood launches 'UK first' range of wonky steaks

  • Print
  • Share
  • Comment
  • Save

Muscle Food wonky steaks

The range represented a bid to prevent cuts of meat outside retailer or restaurant quality specifications going to waste, Musclefood said

Online retailer Musclefood has launched what it claims is the UK’s first range of wonky steaks.

The Beautifully Wonky range of grass-fed, free-range rump and sirloin steaks went on sale last week, and represented a bid to prevent cuts of meat outside retailer or restaurant quality specifications going to waste, Musclefood said.

More than 15,000 packs of the British and Irish-sourced steaks were sold within the first 72 hours of their launch last week.

Sold in bulk, the retailer is flogging its wonky rump steaks for as little as £1 each, while its sirloin steaks sell from £1.20 in packs of 10, 20 or 30.

Smaller and oddly shaped steaks from the end of a primal cut are included in the range alongside those falling outside strict weight and thickness tolerances imposed by retailers and restaurants.

“It’s a shame that certain steak cuts end up being mincemeat just because they don’t fit the strict weight and size dimensions that restaurants want,” said Musclefood founder Darren Beale.

“We hate seeing a good steak go to waste, so we decided to launch the UK’s first wonky steak range - offering unconventionally shaped, great quality steaks at budget prices.

“Many of our suppliers have the same issue - their clients require the product to be the perfect size and specifications. So we are confident that if demand outstrips our current supply, we can work with suppliers to solve some of their wastage problems with steaks.”

Read next: Can UK business capitalise on advances in lab-grown meat?

Have your say

  • Print
  • Share
  • Comment
  • Save

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

Grocer jobs Experts in FMCG

SmithCarey Recruitment Sales Director

Sales Director - SmithCarey Recruitment

Six figure basic + bonus, car & benefits
Search jobs

Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

FOLLOW THE GROCER


-

 
Yes!I want to read more     CLAIM FREE TRIAL NOW
 
Sign up to a 30 day free trial
CLAIM FREE TRIAL NOW