Blossom Hill and Sacla’ are among the sponsors of this year’s Gastro Alfresco roadshow to encourage outdoor eating at home during the summer.
Touring now, the event is set to visit 75 of Sainsbury’s and Tesco’s largest stores across the UK, reaching a predicted 900,000 consumers by the end of August. Other sponsors include Davidstow, Shloer, Percol and Whitworths Shots.
Since its launch in 1997, the multi-brand grocery promotional campaign has helped grow the domestic market for home-based al fresco eating from £150m to more than £7bn last year, claimed founder Brian George, who stressed the benefits of a Mediterranean-style diet.
“People who live around the Mediterranean generally live longer and are healthier and a big part of that is the healthy outdoor lifestyle they enjoy and fresh summer food they consume,” he said. “While we might not have as good weather, we can still enjoy the Mediterranean lifestyle during the summer months.”
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