Graze has introduced a six-strong range of snacks in a larger sharing bag format after it noticed customers were buying two individual graze punnets at a time rather than one.
Available from Ocado and in WH Smith Travel next month, the four-portion resealable sharing bags will be sold in Dark Chocolate Cherry Tart (128g), Punchy Protein Nuts (118g), Veggie Protein Powder (128g), Smokehouse BBQ Crunch (104g), Salted Fudge and Peanut Cookie (136g) variants alongside a new Tomato & Basil Crostini flavour (93g) with a £2.99 rsp.
The selection will also be stocked in Waitrose from July.
Graze, which debuted online in 2009, first introduced a selection of single-serve sweet and savoury snacks to the retail market last summer.
“Following last year’s expansion into stores, we’re delighted that continued demand for Graze has given us the opportunity to launch a brand new sharing bag offering,” said Anthony Fletcher, Graze CEO.
“Not only have the sharing bags been created to cater to the growing desire for shared and ‘permissible’ snacking, but naturally, they also stay true to our founding principles of making good snacking exciting, surprising and innovative.”