A new instalment of Haribo’s Kids’ Voices campaign launched across TV, cinema and VOD today (1 February), beginning with a new advert for Haribo Starmix.
The 30-second ad, Platform, is set in a railway station, and will be followed by Pitch, a second commercial for Tangfastics that will air on 15 February and star a team of rugby players.
The latest chapter of the creative, in which adults appear to talk with children’s voices, will run for 17 weeks and is a continuation of the popular Boardroom and Cinema clips.
“We are really excited to be unveiling our latest adverts. Part of our inner child campaign, they build upon the success of our most recent creative,” said Hayley Johnson, marketing manager at Haribo UK.
“This will be the first time we have introduced Tangfastics to our Kids’ Voices creative, and we are sure it will resonate with fans of this top-selling product.”
Boardroom was ranked at number one in Nielsen’s most impactful ads, as part of The Grocer’s Top Products Survey 2015 (Top Campaign Sugar Confectionery).