British Frozen Food Federation launches social media campaign

  • Print
  • Share
  • Comment
  • Save

Fresh from the freezer BFF

The BFFF is targeting more than three million consumers

The British Frozen Food Federation (BFFF) has launched a promotional campaign on social media aiming to smash “myths” that frozen is inferior to fresh.

Six short films over six months will highlight “surprising” meals that can be made with ingredients ‘Fresh From the Freezer’ - the name of the campaign.

The BFFF is targeting more than three million consumers through various social media channels including YouTube, along with the Fresh From the Freezer website.

The first film, to be launched today (6 December) with a Christmas theme, features a premium festive roast dinner made entirely from frozen ingredients.

Future films will include gourmet steak and lobster for Valentine’s and fruit smoothies for the new year.

“The videos showcase amazing-looking and surprising food that’s made fresh from the freezer, smashing the myths that frozen is inferior in quality and appeal to fresh,” said BFFF chief executive John Hyman.

“This is another sign of confidence in the frozen food market which has remained the most buoyant part of the grocery sector. In the last 12 months, frozen has achieved a market growth of 5%, putting frozen foods ahead of both chilled and ambient.”

BFFF members, who have funded the campaign, continued to innovate, add premium quality products and build awareness of the convenience and reduced food waste that frozen delivered, Hyman added.

“We’re confident these factors will continue to drive growth supported by our new campaign,” he said.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Essity Grocery Controller (Senior Sales Manager)

    Grocery Controller (Senior Sales Manager) - Essity

    excellent salary +car, bonus, PMI, pension
    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

    FOLLOW THE GROCER


    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW