Hain Daniels is this month rolling out a new label on its Robertson’s Golden Shred marmalade to mark the live-action Paddington film that launches next month.

“It was a natural decision to update packaging with the new-look Paddington Bear for a new generation of marmalade lovers,” said Hain Daniels MD David Atkinson.

Meanwhile, Fairtrade chocolate brand Divine is teaming up with Aardman Animations to create a Shaun the Sheep Easter Egg that comes with a fluffy pair of Shaun the Sheep ears (rsp: £5).

The licensing agreement will support the release of Shaun the Sheep: The Movie, to be released next February.

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