Nando’s has expanded its grocery portfolio with Bag & Bake, a range of dry cooking sauces to tap the popularity of “restaurant-inspired” cooking.
The three-strong bake-in-bag lineup, set to roll out in early April to Asda, was aimed at shoppers who wanted to recreate Nando’s Peri-Peri chicken at home in convenient fashion, said the South African restaurant chain, which is making its debut in the packet mix category.
Lemon & Herb, Medium and Hot variants (rsp: £1.19/20g) comprise a pack of spices grown in South Africa and a recyclable parchment cooking bag, allowing consumers to oven-bake chicken, fish or veg in 30 minutes.
Bag & Bake was aimed at families and younger shoppers with whom the Nando’s brand over-indexes, according to its head of category, Sam Frost. “Younger consumers are short on time and choose the oven as a convenient cooking tool, hence why Bag & Bake came around. The new product provides simplicity for cooks by helping them to create easier, tastier restaurant-inspired meals.”
The launch comes after Premier Foods moved to premiumise the packet mix market with the launch of Bisto Foil Bakes aimed at families’ midweek meal occasions. The bake-in-bag NPD unveiled in August is available in three variants of flavouring: Smoky BBQ, Peri Peri, and Roasted Garlic, Lemon & Herb.