Surprize Qubes: Bon Bon Buddies builds sugar confectionery range

  • Print
  • Share
  • Comment
  • Save

super mario cube confectionary

Licensed character confectionery specialist Bon Bon Buddies is bringing a Kinder Surprise-style product to the sugar ­confectionery market.

Rolling into stores next month, Surprize Qubes are sold as individual building blocks (rsp:99p) that contain a 10g pack of strawberry-flavoured chewy sweets, three character stickers and two push-out-and-build character standees. They will be available in three ranges - pink blocks featuring Barbie, blue with Super Mario and yellow with Despicable Me. Each range will contain 24 stickers and 12 standees to collect.

The patent-pending blocks can be attached to each other, and Bon Bon Buddies hopes children will combine them with the stickers and standees.

“We wanted to create a new product children would enjoy but that also has buy-in from parents too,” said Bon Bon Buddies MD Chris Howarth. “Building blocks are proven to stimulate children’s ­creative thinking.”

He added that no ­elements of the products were thrown away once opened. “From the product packaging to the contents inside, all components of the Qube contribute to the surprise experience.”

The Qubes join Bon Bon Buddies’ Surprize range, which includes Surprize Bags, Eggs and Cones and is sold across Europe and the Middle East.

Bon Bon Buddies produces other lines under the Barbie, Super Mario and Despicable Me licences, and plans to extend the Surprize Qubes range with new brands later this year.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Essity Grocery Controller (Senior Sales Manager)

    Grocery Controller (Senior Sales Manager) - Essity

    excellent salary +car, bonus, PMI, pension
    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial