Premier Foods is launching a flavouring and seasonings pots range under its Oxo brand.
Oxo Herbs & More, available from next month, comprises five flavoured herb blends - lemon & thyme, rosemary & thyme, roast garlic & parsley, rosemary & red wine and tarragon & chive (rsp: £1.45/4x20g).
The launch follows rival Knorr’s debut in the herbs & spices category in February when the Unilever brand introduced its similar Flavour Pots (rsp: £1.59/4x23g).
Premier said Herbs & More would offer a “convenient, versatile and cost-effective” way to add flavours to dishes. A £4m push including TV, cinema and digital backs the launch.
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