Unilever has launched a digital campaign to celebrate the 50th anniversary of Brut.

The men’s personal care brand has coined the term ‘Manniversary’ to mark the occasion.

Facebook fans of the brand will have the chance to win prizes including a boot camp with a Super League Club, a ‘perfect takeaway’ and a year’s supply of Brut.

“We think that current and new fans alike will relate to our Manniversary concept in November and we look forward to the interaction on the Brut Facebook page,” said Brut marketing manager Eoin Mullen.